It doesn’t matter which internet marketing expert or “guru” you talk to, they all agree – your email list is one of your most important assets as an internet business owner. In fact, even if you own an offline business, your email list may be the most important asset you own.
According to a study conducted by Smith-Harmon, The largest 100 online retailers sent an average 132 promotional email messages to each of their subscribers during 2009––an average 11 emails per month––up 12% from 2008 levels. Going into 2012 those numbers keep going up and more and more retailers are using email and mobile sms marketing.
