Of all the marketing methods and strategies, there’s a definite wrong way and a right way to go about CPA marketing.
CPA stands for cost per action and (unlike PayPerClick, where, no matter what action is taken, you are still credited simply for the clickthrough), a specific action has to be taken by the person clicking through, before you can receive any compensation.
Some of these actions could be:
* Providing an email address
* Providing a name and email address
* Providing a zip code
* Providing a phone number
* Providing full contact information
* Making a purchase
You particularly need to know what you’re doing, if you’re planning to experiment with CPA marketing, because the results in a huge percentage of all cases are typically small often less than the signup fee, if there is one; or PPC ads you may be using to drive people to your site.
