There are many type of business model but there are only 2 category which a business can be common with others - this is based on a High Ticket or Low Ticket Business Models.
High ticket business model are businesses that have high price and the other one is a business model having lower prices. The thing is that their products may vary according their quality but most buyers are quite knowledgeable enough on which product they want to purchase.
The fact to the matter is that, low-priced products can easily be market to the consumers because of its price and the good thing is that they may also give you some additional promos.
