You write sales copy and leverage copywriting techniques in most if not all of your content and on all of your website pages. Think about it, the standard headline is a collection of words designed to trigger a specific action, namely to motivate visitors to read your page or post.
The ability to understand and write sales copy can result in significant business growth. Knowing how to measure and increase conversions can make all the difference.
Take a quick look at different types of online copy and then focus our attention on the long form sales letter including the components of this type of sales copy and why it works.
